About SWIFT
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Introduction
Hello, and welcome to Swift, we are a design, consulting and facilitation firm.
Swift delivers an edge to clients by our ability to solve problems. Our approach to creative work delivers clients the competitive edge in a number of ways. The aim is to offer world-class creative expertise without the smoke and mirrors associated with the creative business.
With a strategic approach to the evolving design and marketing space, Swift delivers the best value and results for clients. Utilising a proven design process, projects are optimised, so that you receive solutions that suit your business’ needs. As well as your budget.
For brand and identity work, marketing collateral, or world class digital UX and UI – set up a meeting and experience the difference for yourself.
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WHO IS SWIFT?
Our core team is made up of Warwick Robinson and Tony Sousa.
Both of us are highly experienced individuals, with a great networks of partners, suppliers and client relationships. This network enables us to source expertise outside of our personal scope, and so deliver the most suitable skills available on all of our projects.
We are driven, highly capable, and we love what we do.
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Philosophy
We like solving problems.
For a marketing initiative to solve a business need, it is necessary to understand how the brand, marketing and business strategies connect. On the flip side, keeping things simple tends to get more done.
Investing the effort in achieving a balance between these pieces of knowledge, enables a more accurate approach to defining touch-points to reach an audience. Each project requires a definition of the desired outcome, and how the correct solution will achieve it.
Working this way, we find that the design solution then becomes simpler to formulate, while also delivering more relevance to the business. Great design makes business sense, it needs to be more than eye candy, and you cannot buy it in a bottle.
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Deliverables
Swift delivers solutions.
Beautifully packaged in great design – with value & accountability.
The value is provided by coming up with solutions at a rate and within a timeframe that is realistic to the business needs.
Accountability comes from successfully delivering on that promised solution.
With the ever changing opportunities being presented in the marketing environment, the days of “pigeon-holed” services are gone. To make things simple, our range of services all fall under:
Design & Creative direction including:
Professional services including:
Featured recent pieces
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Bragg Bag is a niche pet product boutique. catering for pet owners who need a bit more for their furry family members. The company designs, manufactures and delivers custom products and packages them for regular delivery. Swift developed the identity, …
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Long time Swift collaboration partner Greg Serandos, runs a technology advisory company called Sausalito Technology Advisory. In servicing the needs of his client base of technology based corporations – from established corporates to startups – he decided to publish an …
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Straight Chicane is an Automotive events company. Their identity speaks to the fast paced and exciting world that they operate in. This is communicated in the chevron icon and race graphics inspired logotype, without tying them to a specific automotive …
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Mentoring for Success run an entire in house mentoring system for large corporates. As part of the facilitation they require an app as a central point of collaboration and knowledge sharing between mentors, mentees and colleagues. Swift was tasked with …
Design across any medium
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Design
Design is such a subjective discipline. I believe that the measure of great design is finding a solution that serves the brand as well as the customer. Finding this balance is really the skill that I deliver. A design solution is not about “snake oil” smoke and mirrors, but rather hands-on teamwork between the designer and client.
I direct the creative process and formulate the marketing, conceptual, and visual solution. The process differs little across the variety of media. The result should always have the same effect: To create a connection with the target audience and keep your brand top of mind.
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Consulting & Training
Whether the task is to develop the marketing strategy, work-shop the brand approach, or define, design and roll-out the deliverables – having an objective, creative resource on hand adds enormous value to any marketing team.
In this role I can offer guidance and hands-on participation in creating balance between the business, marketing and brand strategies.
Using my range of skills in conceptual development, content structuring, design and delivering the elements, I am confident that we can find a solution and deliver it successfully.
In line with the trend of employing in-house design teams, I have also used training sessions to build the team’s understanding of their roles in adding value to the brand, as well as defined and implemented systems to keep that work focused and on strategy.
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management
At a certain stage of “design maturity” every good creative professional should know when they need to delegate or utilize a specialist in a specific role.
This has always been my attitude to running projects where generally there are a number of team members and suppliers involved.
I like to use a simple and time tested project planning system which outlines the deliverables and milestones, informing all involved which expectations need to be met for the project to be successful.
Over the years I have developed a reliable and trusted network of suppliers from specialist printers, to programmers and videographers that can deliver the quality of work I demand, and that my clients have come to expect.
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Media Sales
Swift manages specialist media sales and marketing. In terms of print advertising we are currently contracted to AutoForum and BodyShop News International to sell advertising space in these titles.
Swift is an approved reseller for Motion Icon South Africa.
We market this medium which is based on a patented branding system for escalators. Managing the non-GLA assets for landlords in shopping malls and office space environments, we market this previously untapped revenue stream. We facilitate access to these assets for media agents, advertising agencies and direct to clients looking for a new and exciting out of home media.
Find out more information on each here:
AutoForum
We can help
Call or mail:
We can help
Office: (+27) 0861 222 878
Mobile: +27 82 855 7750
Skype: wgrobinson.theswiftedge
Email me on: wr@theswiftedge.co.za
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